The Leader’s Guide to Shaping a Strong Corporate Culture

Published in the New Orleans City Business on July 14, 2020. Read the original article here.

A strong positive corporate culture is essential to building organizational resiliency. The foundation of what enables a culture to thrive is the extent to which employees are empowered, engaged, feel valued and their concerns are heard. This is where leadership plays a fundamental role.

This article on shaping your corporate culture is the second part in a four-part series on creating a resilient organization. The first article, A leader’s guide for building a resilient organization, was published in the digital CityBusiness on June 16 and in the magazine two weeks later. The remaining two articles in the series will address disciplined execution, and finally,  innovation and adaptation. As the diagram illustrates, a strong positive culture is central to any attempt to build organizational resiliency.

Corporate culture refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature. Corporate culture is rooted in an organization’s goals, strategies, structure, and approaches to labor, customers, investors, and the greater community. As such, it is an essential component in any business’s ultimate success or failure. Through extensive research, my own experiences in healthcare leadership, and coaching for dozens of organizations over the past decade, I’ve narrowed the focus of leaders to seven essential elements.

1. Resonant Purpose

Purpose defines our core reason for being and the positive impact we have on the world. It shapes strategy, inspires employees, engages customers, provides a moral compass in moments of truth and is essential to culture. It is the reason a company exists.

Continue reading the article here…